Presence is the public surface
Presence covers the public contractor storefront and marketing surfaces that help a marine business show accurate services, photos, reviews, and contact information.
Storefront and website changes
- Storefront information should match the real business and its service area.
- Media should show actual work or approved brand assets.
- Public pages should avoid fabricated claims, fabricated metrics, and unsupported service promises.
Social publishing
Social publishing depends on connected channels and customer-owned credentials. If a channel is not connected, Boatwork cannot publish to it just because it appears on a marketing plan.