Presence basics

How public profiles, websites, social publishing, and media fit together.

Presence is the public surface

Presence covers the public contractor profile and marketing surfaces that help a marine business show accurate services, photos, reviews, and contact information.

Social publishing

Social publishing depends on connected channels and customer-owned credentials. If a channel is not connected, Boatwork cannot publish to it just because it appears on a marketing plan.

Profile and website changes

  • Profile information should match the real business and its service area.
  • Media should show actual work or approved brand assets.
  • Public pages should avoid fabricated claims, fabricated metrics, and unsupported service promises.