We’re building the platform the marine industry runs on.
Boatwork started as the place boat owners find trusted marine pros. It’s becoming the operating layer for the whole trade—the verified network, the reputation data, and the rails that quoting, scheduling, and booking flow through—built for a world where people and their AI assistants both get work done through us.
The way work gets found and hired is changing.
For twenty years, the internet’s answer to “find me a boat mechanic” was a directory that sold your phone number to the highest bidder. That era is ending. People increasingly ask an AI assistant to find the right pro, get a quote, and book the job—and an assistant can’t work with a marketplace that only sells introductions. It needs real, verified pros, real calendars, and a real way to move a job forward. Someone has to build that layer for the marine trades. We are.
We’re marine people, building for marine people.
Boatwork’s founder grew up in the South Florida marine industry—his father was a marine electrician at Broward Marine, one of the region’s great boatyards. He spent his summers running wire through fiberglass hulls alongside the tradespeople we build Boatwork for, left to spend a decade building space and aviation technology, and came back to the water to build a deep-tech maritime company that shipped to cruise lines, the US Navy, and yacht builders.
That work made one thing clear: the real pressure in this industry sits on the service base—the welders, mechanics, riggers, and canvas shops that keep every vessel running. They’re squeezed from every side, still run their businesses on voicemail and whiteboards, and have been skipped by every wave of software. Boatwork is the company that gap demanded.
One platform. Three ways in.
The same machine, working for boat owners and the pros who serve them.
Marketplace
The largest organized network of marine pros in the country’s biggest boating market—verified, searchable, and tied to every boat they service. Owners find help; pros get customers, free, forever.
Presence
A modern storefront for every marine business—a branded website and an automatic social presence, kept current with zero effort, and built to be found by search engines and AI assistants alike.
Assist
An AI workforce for the marine trade. Sales, scheduling, follow-up, and case coordination—the parts of running a business pros never got into it to do—handled by agents that answer in seconds.
Marine only. Every layer.
The easy move is to go wide—every trade, everywhere. We do the opposite. The marine world is high-trust, high-stakes, gloriously messy, and nobody has organized it. That messiness is exactly why it’s been skipped—and exactly why depth wins here.
The great vertical platforms got big by going deep in one industry and owning every layer of it. We’re doing that for the water, and we’ll still be finding new layers to build ten years in. Our technology generalizes; our company commits to marine, where the founders hold a lifetime of trust and the work is too complex to commoditize.
The machine works. The wave is arriving.
We started in January 2026 and built all of it bootstrapped, in a niche market, with a small team and an AI workforce of our own. Every number here was earned before we spent a dollar acquiring demand.
Why now: AI is finally good enough to run real business roles at software margins; a generation of family-owned marine businesses is modernizing—or being rolled up by private equity—and looking for a way to scale without selling; and discovery itself is moving from the search box to the assistant. The businesses that thrive through this decade will be the ones on a platform. We intend to be that platform.
A marine pro is a master of their craft—and a truck.
Everything else—the brand, the website, the phone, the quoting, the scheduling, the follow-up, the customers—runs on Boatwork. MarineMax built a public company selling boats; the platform that runs the work on every one of those boats can be bigger. We’re building at the scale of the industry itself, and doing it capital-efficiently.
Investors and partners who back category-defining companies: [email protected].
