About Boatwork

Building the future marine contractor

Boatwork connects boat owners with vetted local pros, then gives those pros the storefront, the AI workforce, and the coordination rails their whole business runs on. Our ambition is simple to say and enormous to build: become the infrastructure the marine industry runs on.

$39.5BUS marine repair and services market
9,540Verified pro profiles on the platform
40States with Boatwork pros today
1M+Registered boats in Florida alone
Why now

AI assistants are becoming the front door to boat care

When a boat owner’s assistant takes a request like “fix my generator,” the assistant aggregates the demand and performs the matching itself. The lead-gen marketplace of the last era loses its product. Boatwork builds what an assistant cannot do from outside the industry, and exposes it as a protocol that people and AI agents both call.

Verified supply

A structured graph of licensed, insured marine pros that an agent can consume and cannot manufacture.

Measured trust

Response times, outcomes, and reviews measured on real jobs, because the work runs through our rails.

Coordination rails

Quoting, scheduling, and booking with a real counterparty inside the industry holding calendars, cases, and commitments.

The vision

A launchpad for every marine business

Stripe collapsed the cost of starting an internet business to near zero, and the companies that could suddenly exist became its growth engine. We run the same play on the water. When leads, identity, sales, scheduling, marketing, books, and payments live on one stack, a skilled tradesperson can hang out their own shingle and win. Every tech working inside someone else’s shop is a Boatwork business waiting to launch.

The end state: a marine contractor on Boatwork is a skilled tradesperson and a truck. Everything else runs on Boatwork.

Demand

Live today

Free leads from the marketplace, forever.

Identity

Live today

Presence, an agent-ready storefront with automated social content.

Sales

Live today

Assist agents answer leads, quote, and follow up.

Scheduling

Live today

Booking, calendars, and site visits on the rails.

Marketing

Live today

Automated social plus expert partners.

Back office

Partnered

Invoicing and books ride QuickBooks.

Payments

Next

Quote, invoice, and paid without leaving Boatwork.

Insurance and risk

Next

Coverage and compliance built on verification data.

Capital

Next

Equipment loans and cash advances for growing shops.

The founder

Meet Jacob Ruytenbeek

Jacob Ruytenbeek on the water off South Florida
Jacob after a dive, mask and snorkel around his neckJacob freediving beneath a hull in clear blue water

“Every skilled tech working inside someone else’s shop is a marine business that doesn’t exist yet. We’re building the launchpad.”

Jacob Ruytenbeek

Jacob Ruytenbeek

Founder and CEO

Jacob was born into the South Florida marine industry. His father was a marine electrician at Broward Marine, one of Fort Lauderdale’s most storied boatyards, and Jacob spent summers through high school running wire through fiberglass hulls alongside the tradesmen Boatwork now serves.

He left the docks for a decade in the defense industry, building space and aviation technology. He then founded SailPlan, a deeptech maritime monitoring company whose systems shipped aboard cruise lines, the US Navy, and yacht exhaust manufacturers.

SailPlan showed him where the pressure in the marine economy sits: on the service base that keeps every vessel running. Boatwork is his answer, operated with AI from day one and built for the people he grew up working beside.

Reach Jacob and the team at [email protected].

Come build the water’s infrastructure with us

Boat owners, pros, investors, and future teammates: we read everything sent to [email protected].

Get in touch