Building the future marine contractor
Boatwork connects boat owners with vetted local pros, then gives those pros the storefront, the AI workforce, and the coordination rails their whole business runs on. Our ambition is simple to say and enormous to build: become the infrastructure the marine industry runs on.
AI assistants are becoming the front door to boat care
When a boat owner’s assistant takes a request like “fix my generator,” the assistant aggregates the demand and performs the matching itself. The lead-gen marketplace of the last era loses its product. Boatwork builds what an assistant cannot do from outside the industry, and exposes it as a protocol that people and AI agents both call.
Verified supply
A structured graph of licensed, insured marine pros that an agent can consume and cannot manufacture.
Measured trust
Response times, outcomes, and reviews measured on real jobs, because the work runs through our rails.
Coordination rails
Quoting, scheduling, and booking with a real counterparty inside the industry holding calendars, cases, and commitments.
A launchpad for every marine business
Stripe collapsed the cost of starting an internet business to near zero, and the companies that could suddenly exist became its growth engine. We run the same play on the water. When leads, identity, sales, scheduling, marketing, books, and payments live on one stack, a skilled tradesperson can hang out their own shingle and win. Every tech working inside someone else’s shop is a Boatwork business waiting to launch.
The end state: a marine contractor on Boatwork is a skilled tradesperson and a truck. Everything else runs on Boatwork.
Demand
Live todayFree leads from the marketplace, forever.
Identity
Live todayPresence, an agent-ready storefront with automated social content.
Sales
Live todayAssist agents answer leads, quote, and follow up.
Scheduling
Live todayBooking, calendars, and site visits on the rails.
Marketing
Live todayAutomated social plus expert partners.
Back office
PartneredInvoicing and books ride QuickBooks.
Payments
NextQuote, invoice, and paid without leaving Boatwork.
Insurance and risk
NextCoverage and compliance built on verification data.
Capital
NextEquipment loans and cash advances for growing shops.
Meet Jacob Ruytenbeek



“Every skilled tech working inside someone else’s shop is a marine business that doesn’t exist yet. We’re building the launchpad.”
Jacob Ruytenbeek
Jacob Ruytenbeek
Jacob was born into the South Florida marine industry. His father was a marine electrician at Broward Marine, one of Fort Lauderdale’s most storied boatyards, and Jacob spent summers through high school running wire through fiberglass hulls alongside the tradesmen Boatwork now serves.
He left the docks for a decade in the defense industry, building space and aviation technology. He then founded SailPlan, a deeptech maritime monitoring company whose systems shipped aboard cruise lines, the US Navy, and yacht exhaust manufacturers.
SailPlan showed him where the pressure in the marine economy sits: on the service base that keeps every vessel running. Boatwork is his answer, operated with AI from day one and built for the people he grew up working beside.
Reach Jacob and the team at [email protected].
Come build the water’s infrastructure with us
Boat owners, pros, investors, and future teammates: we read everything sent to [email protected].